About TrustVis

Built for firms people trust with their money.

TrustVis builds, hosts and grows websites for independent financial advisors, then gets them found on Google and named in AI answers, with every page approved by the firm's compliance officer.

Lee Shadle

Founder, TrustVis

I started TrustVis because the way people find an advisor is changing. Prospects still search Google, but more of them now ask ChatGPT or Google's AI for a recommendation, and those answers name only two or three firms. Most advisor websites were built from templates that never say clearly who the firm serves, how it charges or what makes it different, which is exactly what search engines and AI tools look for.

TrustVis runs on the same approach I use at WebsiteTherapy, which builds websites, SEO and AI search for therapy practices: a custom site around who you serve, pages that answer what your clients ask, and the technical work kept up every week. For advisors, it adds what your industry needs: compliance approval before anything publishes, and facts kept consistent with your Form ADV.

TrustVis is new to financial advice, so you won't find client case studies here yet. What you will find is how we think: every guide on this site shows its sources and dates, and every comparison quotes competitors from their own pages.